It’s no secret that today’s jobs market is a competitive one. The national unemployment hit 8.2 percent in May. This means that thousands of unemployed workers are aiming for the same jobs that you want. It also means that often your resume won’t even be read by a human. Want to increase your odds of landing a new job today? Follow the job search advice that increases the chance that a real human being will actually pore over your resume.
A Competitive Jobs Market
Hiring managers today are overwhelmed. Every time they post a job notice at an online job website, they receive a mountain of resumes. Many companies use technology to whittle this list down. They rely on programs that scan these resumes for specific keywords. If the program doesn’t find these keywords, the resume is deleted, unread by human eyes.
You could be scuttling your career search without even realizing it if you don’t include the right keywords in your resume. Such a mistake could doom your attempts to make a professional job change.
Fortunately, it’s not overly challenging to put the right keywords in your resume. After all, the company to which you are applying provides these keywords right to you in their online job listings.
Beating the Computer Screener
For instance, a company looking for an engineer might specify that applicants need a master’s degree. If this is the case, make sure that your resume includes the phrase “master’s degree.” If a company advertises that they are looking for someone with previous public relations experience, be sure to include the key phrase “public relations” several times in your resume.
Other job descriptions might include specific attributes that employers want. A company might want someone with experience mentoring others. Another company might state that it wants managers who have experience leading a team of analysts. When you see these key phrases, make sure to include them in your resume. You might, for the previous examples, mention that you have a history of mentoring younger employees or that you have in the past successfully lead a team of research analysts. Astute companies will be looking for such keywords.
The Importance of Keywords
One of the keys to a successful job search today is submitting a resume that actually makes it past sharp-eyed computer screeners. You’ll never find a new job if hiring managers don’t bother to even ready your resume. So be sure to think “keywords” when putting yours together.
If you need additional job search advice, sign up for our Get Hired Bootcamp today.