U.S. News & World Report ran an interesting story recently on how important social media sites are to those looking to find a new job. According to the story, employers are more than ever searching for candidates on social media sites such as Facebook, Twitter, Google+, and LinkedIn. So if you’re wondering where to search for jobs, your best bet is to focus your efforts on building a strong, professional presence on social media sites.
And if you must focus on one social media site in particular? Go with LinkedIn.
Employers Focusing on Social Media
The U.S. News story quoted statistics from Jobvite’s 2012 Social Recruiting Survey, one that found that 92 percent of employers use or plan to use social media for recruiting new employees this year.
This may sound strange to job seekers. After all, aren’t employers getting a flood of resumes every time they advertise an open job? Yes. But according to the Jobvite survey, employers are finding better candidates on social media sites, and these sites help them fill their open positions faster.
LinkedIn Tops the List
Of all the social media sites, the Jobvite survey identifies LinkedIn as the one that’s most likely to help people successfully make a professional job change. According to the U.S. News & World Report story, 89 percent of recruiters said they hired new candidates through LinkedIn. Only 25 percent of recruiters told Jobvite that they hired through Facebook, while only 15 percent hired through Twitter.
This means that job seekers today need to establish a presence on LinkedIn.
LinkedIn allows job hunters to have instant contact with their entire list of online business contacts. This means that people can immediately inform their contacts when they are looking for a new job. They can ask individual contacts for letters of recommendations or job search advice. They can contact former bosses and co-workers to schedule networking lunches.
These efforts often pay off. For instance, a former boss might be willing to personally recommend a job hunter to one of his clients who is expanding her company. A past co-worker might know of a manager who is retiring or quitting, leaving an opening for the right job seeker.
If the results of the Jobvite survey are to be believed, LinkedIn has become one of the most important tools for job seekers. Those who use this tool properly can dramatically shorten their job search.
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