As Unemployment Worsens, Social Media Job Search Remains Key to Finding Work

September 6, 2012

Job Hunt, Networking, Online Networking

Get Hired Fast - social media job searchThe U.S. economy’s recovery continues to be a weak one, making finding a new job a daunting task. As yet more evidence of this, the U.S. Department of Labor reported that the number of U.S. residents seeking unemployment benefits rose 4,000 during the second week in August. What does this mean for job seekers? That even more people are out there looking for work. This makes tapping the power of a social media job search even more of a necessity.

We all know that networking remains the best way to find a new job in today’s economy. Fortunately, social media sites such as LinkedIn, Twitter and Facebook make networking an easier task. Those looking for a job, then, need to maintain an active presence on these sites if they want to give themselves the best chance of finding a new job.

Why Social Media Matters

Recruiters and human resources professionals routinely check social media sites, especially the business-oriented LinkedIn, when they are looking for viable candidates to fill open positions. This means that job seekers hoping to make a professional job change need to maintain a professional and active presence on these sites.

This means participating in LinkedIn business discussions. It means providing answers when other business colleagues have questions. And it means keeping profiles updated with career achievements and accomplishments. A nice picture to go with a LinkedIn profile doesn’t hurt, either.

Those job seekers who don’t maintain an active presence on social media sites are not taking advantage of a powerful tool in the job search process.

Seeking Leads through Social Media

Job seekers can also find hot job leads through social media. By posting on LinkedIn, Facebook or Twitter that they are looking to make a professional job change, job seekers immediately alert all their online business contacts that they are now in the job market.

Suddenly, a former boss might send a message about a client who is seeking accounting help. A former co-worker might send a message about someone in her department who is retiring, leaving an open position. These job leads are essential for people looking for work.

Mastering Social Media

If you need help mastering the intricacies of social media, consider signing up for our Get Hired Boot Camp. Our career counselors can provide you with the social media strategies you need to gain the full benefit of a Facebook, Twitter, and job search.

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