The Social Media Job Search and Preparing for an Interview

September 7, 2012

Interviewing, Job Hunt

Get Hired Fast - social media job searchLanding a job interview in today’s rough hiring environment is, in itself, an achievement. After all, hiring managers today are often swamped with hundreds of applications from qualified candidates for every job they post. But once you’ve gained an interview, what then? How do you separate yourself from the other skilled candidates who’ve also gained interviews? One solution: the social media job search.

Social media sites such as LinkedIn, Facebook and Twitter aren’t just for networking and finding job leads. They can also help you research the companies with which you most want to work. And they can help you learn valuable information about a company that you can use during a job interview.

The Knowledge Advantage

Hiring managers, recruiters, and human resources professionals will be impressed if you arrive to a job interview armed with knowledge of a company’s current initiatives, goals, and success stories.

Too many job seekers ignore the important job search advice of researching a company before arriving to an interview. Of course, doing the research wasn’t always so easy. Job hunters had to comb through old newspapers or even schedule lunch meetings with former or current employees of a firm to learn the details of companies’ new projects and plans.

Today, job hunters can find this information while conducting a social media job search.

Researching through Social Media

Here’s how to do this: Follow companies’ Facebook and Twitter pages. Follow companies on LinkedIn. By doing this, you’ll receive messages straight from company sources about their current projects, products, and achievements.

Incorporate this information into your job interview performance. Cite company projects when mentioning why you’re excited about working at a particular firm. Point to company success stories when explaining why you applied to a specific company.

Recruiters and human resource professionals hear generic answers to their interview questions all day long. By including company specifics in their answers, job seekers will set themselves apart as industry experts.

Making Social Media Work for You

If you need social media job search strategies, consider signing up for our Get Hired Boot Camp. Our professional job search strategists can teach you how to use Facebook, Twitter, and LinkedIn to research the major companies in your field and find leads in the hidden job market.

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