Sites such as Facebook, LinkedIn and Twitter are invaluable to job hunters. A social media job search allows job seekers to instantly communicate with their online business contacts. Job hunters can ask for personalized letters of recommendation, schedule lunch meetings with important networking contacts, and follow industry trends all through these social media sites.
But even with all of its power, a social media job search can also hurt your chances of finding a job. This may sound counterintuitive, but too many job seekers – especially younger ones who are social media junkies – use sites such as LinkedIn or Facebook while not supplementing their online job search efforts with more personalized networking.
And doing this could make it more difficult to land interviews and, of course, the jobs that often follow.
In-Person Networking Still Matters
You should know by now that it’s your networking skills that will play a big role in whether your job hunt is successful or a failure.
Your former boss might be willing to introduce you to a key player in your industry. Past co-workers might recommend you to their own hiring managers when their companies are hiring. A former college professor might know of an opening in your field that hasn’t yet hit the online job boards.
If you focus on networking, you’ll greatly improve your odds of landing a new job today.
Facebook, Twitter and LinkedIn make networking easier. You can communicate with all of your important online business contacts with a single message.
But social media networking might not always yield the same results that a telephone call or lunch meeting might generate.
How it Works
Say you’ve just sent a message to your business contacts through LinkedIn telling them that you’re looking for work. That might generate some solid job leads, definitely a positive.
But if you schedule lunch meetings with three of your key contacts, you might find even hotter job leads.
After all, your contacts are more likely to give you solid information – and promise to provide you with more job search assistance – during an hour-long lunch meeting than they are when responding quickly to an online message.
The Winning Formula
The best way to succeed in today’s job environment, then? Combine your social media job search with old-fashioned networking skills. You’ll then get the best of both worlds: You’ll be able to quickly communicate with your wide circle of business contacts – and, hopefully, gain some valuable job leads in the process – while also digging deeper with your most important business associates.
If you need more advice on how to find a job, sign up for our Get Hired Boot Camp today. The tips are career counselors can provide will give a boost to your job search efforts.