Want to Run a Professional Media Job Search? Act Like a Professional Online

Get Hired Fast - social media job searchFew job seekers today would dispute the value of a social media job search. Those conducting a career search today need to be active on sites such as LinkedIn, Facebook and Twitter. Recruiters, after all, are more frequently turning to these sites to vet potential candidates for job openings and to find qualified individuals to fill these openings.

If you’re ignoring Twitter, Facebook, LinkedIn, and Google+, you’re missing out on one the best tools for finding work.

The Power of Social Media

You can use these sites to connect with your online business contacts, telling them that you’re looking for work. This simple message could pay off big. A former boss might contact you to set up a meeting with a key recruiter in your field. A past co-worker might write back to tell you about a job opening in your industry that hasn’t yet hit the online job boards.

At the same time, when you participate in LinkedIn discussions about your industry, you show yourself to be knowledgeable in your field and that can pay off when recruiters check on your social media sites while vetting you.

Social Media Missteps

But the social media job search can be an easy one to mishandle. Remember, whatever you post online lives there forever. If you don’t want potential employers to know about your late-night partying, don’t post pictures of it on Facebook. If you don’t want recruiters to know that you can’t stand Pres. Obama, refrain from posting political comments on LinkedIn. And if you don’t want to come across as obnoxious to human resources pros vetting you while considering your application, refrain from posting racist or offensive jokes on Twitter.

A Real-Life Example

The terrible school shootings in Newtown, Conn. provided a vivid example of how social media can damage one’s professional standing.

Shortly after the shootings, an ABC News producer used Twitter in an attempt to gain interviews with two people with connections to Sandy Hook Elementary School. Both of those who received the Tweets denied the producer’s requests.

Critics say that the Tweets showed disrespect to Newtown residents struggling to cope with the tragedy. And though as of this writing ABC News had not officially fired the producer, her professional Twitter and Facebook accounts have disappeared.

It’s easy, then, to slip up while conducting a social media job search. It’s important to remain professional while wading through the online world. Remember, anything you post to LinkedIn, Twitter, or Facebook can potentially scuttle your professional job search.

If you need help on conducting a social media career search, consider signing up for our Get Hired Boot Camp. Our career counselors can help you find work.

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